The 96% question
96% of kids say they’re creative. By adulthood, only 26% agree.
96% is the membership built off the back of Ben Rennie’s book Lessons in Creativity. A 30-day Field Guide, 97 prompts, a Brief Builder, and the Creative Confidence Assessment. Anchored in the research. Built for practice.
A free journal on the work of creativity
96% Notes
97prompts in the catalogue
30days in the Field Guide
09questions to find your tier
What’s inside
Seven sections,
one door.
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practice.
- Continue your Field Notes
- Resume any in-progress tools
- One magic link, no password
We email a one-tap magic link.
New here, $96 / year
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all of it, all year.
- 30-day Field Guide with daily practice
- 97 prompts, Brief Builder, the Lab
- Members-only events, cancel anytime
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