30-Day Field Guide is live97 Creative Prompts in the catalogueTake the Creative Confidence AssessmentJoin 96% — $96 / yr30-Day Field Guide is live97 Creative Prompts in the catalogueTake the Creative Confidence AssessmentJoin 96% — $96 / yr30-Day Field Guide is live97 Creative Prompts in the catalogueTake the Creative Confidence AssessmentJoin 96% — $96 / yr30-Day Field Guide is live97 Creative Prompts in the catalogueTake the Creative Confidence AssessmentJoin 96% — $96 / yr
96%
Sign inJoin — $96 / yr
96%

96% of kidssay they’recreative.

By the time they’re adults, only 26% agree. Where does it go?

96% is the membership built off the back of Ben Rennie’s book Lessons in Creativity — a 30-day Field Guide, 97 prompts, a Brief Builder, and the Creative Confidence Assessment. Anchored in the research. Built for practice.

97prompts in the catalogue

30days in the Field Guide

09questions to find your tier

What’s inside

Seven sections,
one door.

Members
Days30

Field Guide

A 30-day creative challenge with progress tracked across the year.

field-guideOpen →
Members
Identities04

Assessment

Nine questions. Four identities. Where your creative confidence sits today.

assessmentOpen →
Members
Cards97

Prompts

Quick sparks to shift your thinking. Pick one, do one.

promptsOpen →
Public
Reports01

Research

Reports and documents on how creative confidence actually develops.

researchOpen →
Members
Q's06

Brief Builder

Six questions in, a creative brief out. Under two minutes.

brief-builderOpen →
Public listings
Cadence1/mo

Events

Workshops, talks, and the things in between. Roughly one a month.

eventsOpen →
Members
Tools04

Practice

Tools, resources, and reading for the practising creative.

labOpen →

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  • Resume any in-progress tools
  • One magic link — no password
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New here · $96 / year

Create your
account —
all of it, all year.

  • 30-day Field Guide with daily practice
  • 97 prompts · Brief Builder · the Lab
  • Members-only events · cancel anytime
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96%